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This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.
Updates in this edition include:
Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs
Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact
How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers
Smarter LinkedIn Search that saves time and money with customized, comprehensive results
Other important topics covered include:
Techniques and tips to easily navigate LinkedIn’s interface
Time saving tips on finding and matching data from businesses and people
Expert guidance on super-charging a business or individual profile
Insider advice on getting found through LinkedIn and maximizing search
Professional instruction on promoting a LinkedIn profile
The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Author : Ted Prodromou - James Malinchak - Perry Marshall
Publisher: Entrepreneur Press; Second Edition edition (March 17, 2015)
Length : 272 pages
File Size:
License Model : Purchase
Language: English
Release Date: March 17, 2015
Date Update : March 27, 2015
What's content in Ultimate Guide to LinkedIn for Business (Ultimate Series) :
Foreword by James Malinchak
Preface
Chapter 1: Why LinkedIn
Chapter 2: Get Started on LinkedIn
Chapter 3: Creating Your LinkedIn Account
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Chapter 20: LinkedIn for Sales and Marketing Professionals
Chapter 21: LinkedIn Advertising
Chapter 22: Creating LinkedIn Ads That Convert Like Crazy
Chapter 23: Finding a Job on LinkedIn
Chapter 24: LinkedIn Success Stories
Chapter 25: Commencement
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