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The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Author : Dave Kerpen, Carrie Kerpen, Mallorie Rosenbluth, Meg Riedinger
Publisher: McGraw-Hill; 2 edition (March 19, 2015)
Length : 304 pages
File Size:
License Model : Purchase
Language: English
Release Date: March 19, 2015
Date Update : March 27, 2015
What's content in Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More :
Introduction
Chapter 1: Listen First, and Never Stop Listening
Chapter 2: Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever
Chapter 3: Think - and Act - Like Your Customer
Chapter 4: Invite Your Customers to Be Your First Fans
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Chapter 18: Don't Sell Just Make It Easy and Compelling for Customers to Buy
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